So here it is, new logo!
I had been thinking for a while the look of my "tarot brand" and especially my previous logo. It was the mink skull sculpture, which I have made myself and which I'm personally very fond of. I did ask for some feedback form my fellow TABI members and they raised very good points, which had been on my mind as well. The mink skull in my logo could be misinterpreted in many ways and in that case wouldn't quite go with the message I want to portray. So, I chose the swan. This is my take on the ancient rock carving found at Ääninen, Finland. The swan is also told to be guarding the river of Tuonela, the underworld. Swan is a symbol of change and bringer of spring in Finland. It's also often associated with death, as it is a great taboo and sin to kill one. In some folk stories the swans are newly reincarnated people. And it's said that even the mute swan will sing at the time of its death. As I've mentioned in a previous blog post, the Death card is one of my favourites in the deck and has always brought me comfort, more than anything else. I've based the look of my website to this card in many ways. Also, a simpler logo is much more sufficient in printing into business cards ans such fun things! I now hope, my new logo is more aligned with the message I want to give with my tarot services, being gentle, approachable, promoting self love and growth. In other news, I did think my prices through again and the changes have now been made! As you can see, I've lowered my prices to be more accessible and to reflect other tarot service providers in the area of East Sussex. I also removed a couple of my Etsy listings, as I want to make sure I provide readings that are aligned with my code of ethics, meaning that I won't do readings that directly involves unconsenting third parties. I have some other wonderful and exciting news to post in a separate blog post, stay tuned! -Enni
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